Nielsen Homescan is a special panel created by the Nielsen market research company .
This site is accessible from France, Germany, as well as other countries.
The purpose of this site is to know what are you buying and where (in which store).
To do this, after shopping, you will need to scan the barcodes of purchased products with a scanner provided by Nielsen.
All your purchases count : whether it's your weekly purchases or a small last-minute purchase at the local supermarket.
This Homescan service allows manufacturers and major retailers to know the products that interest us and this allows you to influence the decisions made by these manufacturers.
For example : if many people buy vanilla cream, but not chocolate cream, manufacturers may change the recipe for chocolate and they may make more vanilla cream.
Currently, the Nielsen Homescan panel has 14,000 panellists in France.
Nielsen is a market research company based in New York, USA and is number one in the world.
Nielsen analyzes our consumer behavior in many countries (currently 26).
To become a member of the Nielsen Homescan panel, you must be at least 18 years old and live in France or in Germany.
In order to analyze our needs, the marketing research companies have created survey sites (to know our opinion on different topics), but also product testing, online communities, ...
Nielsen is a serious market research company whose Homescan panel is currently accessible from France and Germany.
Note : 3 / 5
Review published on 30 October 2017 UTC by mondegains
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